![]() A variety of presentations, coaching tips, and exercises are provided. Additional student exercises and assessments are available to further customize the simulation.įor the more advanced simulations, instructor/student interaction is strongly recommended because of the depth and breadth of the decisions and the sophistication of the student participants. Time-saving presentation and syllabus templates are provided to help instructors devote time for coaching. As students progress through the game, business challenges arise, prompting class discussion and coaching opportunities. A balanced scorecard provides students with personalized performance feedback for self-improvement. Student work is self-guided with an intuitive interface and built-in instruction - everything they need is at their fingertips. Up to 8 teams per game, 4 – 6 teams of 4 students is optimal.Ĭompete against classmates or the computerĮnglish*, Portuguese-Br*, Spanish*, Polish, Russian, Korean*, French*, DeutschĮnglish*, Spanish, Polish, Lithuanian, Korean* Small to large classes (1000+) of marketing majors. Small to large classes (1000+) of marketing and non-marketing majors. Ideal for novices to marketing, even non-majors or high school seniors Marketing principles courses, often core curriculum The Music2Go Marketing Simulation gives you the opportunity to formulate and implement a Marketing Campaign within your own company (an MP3 Player Manufacturer) Get Perfect Grades Consistently by Using Our Service +1 3 +44 1 email protected Skip to content. Includes more resource planning and advanced marketing techniques such as brand promotions and sales force incentives.Ĭompared to Strategic Marketing, this simulation offers more complex market research data, a greater number of regions to enter and more options in brand design and advertising. ![]() There are more market segments, brand and advertising options, sales outlets and market reports. Strategic Marketing takes the intro marketing decisions to a higher level. Customer feedback, competitor data, and profitability reports challenge students to adjust their strategy in a dynamic and highly competitive environment. Use Up/Down Arrow keys to increase or decrease volume. But let me give you some points for you to have a better understanding of the simulation of reality and the three ways to hack the system. Based on customer needs, students formulate an initial marketing strategy and make brand, price, advertising, and distribution decisions. It can be a bit confusing when we try to understand how we may live into what we call a simulated reality. Introduces the basic concepts of marketing. Key differences between Marketing Simulations Simulation
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